Travel Chapter wins at The Travel Marketing Awards 2022
Travel Chapter has won Digital Marketing Campaign of the year at The Travel Marketing Awards 2022.
At Travel Chapter, we are delighted to have won the category for our Canine Critics campaign - which was awarded second place in a further category, too.
This year’s TMA awards, held at the St Pancras Renaissance Hotel in London on Monday, July 11th, were back after a year's hiatus. The awards celebrated excellence in travel marketing, rewarding originality, creativity and innovation delivered by brands, teams and individuals over the past couple of years.
Therefore, we’re delighted that Travel Chapter’s leading dog-friendly accommodation provider Canine Cottages has won the top spot for ‘Digital Marketing Campaign’ and been awarded a highly commended, second place in the ‘Integrated Campaign – Under £500,000 media spend’ category.
Matt Brayley, Marketing Director, said: “We’re delighted that our team has once again been recognised for such a fun and unique campaign in Canine Critics. It’s a testament to our talented in-house team who see the campaign through from conception to completion, going above and beyond to make it work year after year.”
Last year’s Canine Critics involved recruiting ten top dogs from over 50,000 applicants to ‘work’ for us, reviewing Canine Cottages’ dog-friendly properties across the UK and sharing their adventures via social media takeovers and in a post-holiday review, housed in our blog and shared with our engaged social media audience and email database.
Applications for Canine Critics 2022 are now open and, this year, Canine Cottages is hiring one top dog to enjoy four UK holidays worth up to £1,000 each. Ten runners-up will be randomly chosen from a prize draw to also win £1,000 towards a holiday.